5 Reasons You Need A Press Release

During my reporter days, I hated the expectation that I would stop what I am doing to hear from an unknown who insisted they had something worthy for an interview. Meanwhile, there would be a publicist who emailed me a few photos, a media kit, and a completed, properly formatted article that might only have a few edits that I can just copy and paste and place. Guess who is likely going to be placed versus who is going to get the back-burner until my plate is clear?